Real Estate Property Platform
A major residential real estate builder developing 2,400 apartments across 8 towers was tracking sales leads, unit availability, and buyer payments on scattered spreadsheets. Because sales agents and external channel brokers did not have a shared inventory view, two buyers were occasionally booked for the same apartment. Payment reminder letters were sent manually, leading to delayed construction milestone payments.
Key Operational Achievements
Verified functional capabilities and business value delivered in live production deployment.
Omnichannel Lead Ingestion
Inquiries from property portals, social campaigns, and site visits capture automatically into a central sales pipeline.
Automated Lead Routing
Incoming buyer inquiries are assigned instantly to available property consultants with automated WhatsApp follow-ups.
Dynamic Unit Availability Locking
Interactive 3D unit selector locks reserved apartments in real time as booking deposits are confirmed, preventing duplicate sales.
Construction Milestone Invoicing
Generates construction milestone payment demands and tax invoices with direct bank reconciliation and buyer portal access.
Key Project Highlights
Interactive Unit Selector
Live color-coded apartment availability prevents accidental double bookings.
Instant Lead Alerts
Sales executives get WhatsApp and mobile alerts the second a new inquiry arrives.
Buyer Progress Portal
Home buyers can check construction photos and payment receipts from home.
RERA Compliant Accounts
Automatically creates milestone payment demands and audit-ready accounts.
The Client's Challenge
The sales team received hundreds of buyer inquiries each week from online ads and property portals, but over 35% of leads were dropped because there was no automatic follow-up system. Buyers had to visit the site office in person just to see construction updates or get duplicate payment receipts. Calculating broker commissions was slow and caused disputes, while tracking overdue installment payments took days.
Key Goals & Requirements
- 1Create an interactive 3D floor plan showing available, reserved, and sold apartments in real time.
- 2Capture all buyer leads automatically from Google, Facebook, property portals, and site walk-ins.
- 3Automate payment schedule reminders linked to construction milestones.
- 4Give home buyers a simple mobile portal to view construction photos, payment receipts, and floor plans.
- 5Set up an easy broker portal to register buyer clients and track commission payouts transparently.
- 6Ensure full compliance with real estate regulatory rules (RERA) with clear digital audit trails.
How We Solved It
DEZORYN launched an end-to-end Real Estate Management Platform. The sales office and external brokers now use an interactive unit selector that locks an apartment instantly when a booking deposit is made, eliminating duplicate sales. Leads from online campaigns are assigned automatically to sales agents with instant WhatsApp follow-ups. A self-service portal lets home buyers view tower construction progress, download tax receipts, and pay milestone dues online.
System Architecture & Security
Cloud-based system designed to handle heavy traffic spikes during new project launch days. All booking contracts, floor plan blueprints, and buyer identification documents are securely stored in the cloud. Real-time notifications alert sales agents when a buyer views a property brochure or opens a quotation.
Implementation Steps
A smooth step-by-step rollout to get everything running properly with zero downtime.
Phase 1: Project & Unit Inventory Setup
CompletedConfigured 2,400 unit layouts, floor plans, pricing sheets, and construction payment milestones.
Phase 2: Lead Routing & WhatsApp Integration
CompletedConnected website forms, Facebook lead ads, and property portal feeds to auto-assign incoming leads to sales reps.
Phase 3: Broker Portal Launch
CompletedOnboarded 450 verified broker partners with dedicated login dashboards to register buyer clients.
Phase 4: Buyer Mobile App Rollout
CompletedLaunched the homeowner portal allowing buyers to track construction progress and download official payment receipts.
Phase 5: Full Launch & Sales Training
CompletedTrained 65 on-site sales consultants, customer service managers, and accounting staff.
Business Outcome & Results
The real estate company launched its newest 600-unit tower entirely through the platform. 85% of units were reserved in the first 30 days without a single double-booking dispute. Milestone payment collections arrived 77% faster, and customer satisfaction ratings among home buyers reached an all-time high of 94%.
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